Case Study: Storykit achieves rapid US market entry and high‑quality lead growth with LinkedIn Marketing Solutions

Sweden-based Storykit enters the US with LinkedIn as its exclusive marketing partner

Storykit, a Stockholm-based text-to-video platform that lets anyone turn written content into video, entered the US market in 2023 with the goal of driving revenue quickly despite low brand awareness and limited product understanding. To reach and convert a cold audience at scale, the company committed to nearly a year of localized paid marketing exclusively on LinkedIn, leveraging the platform’s precise targeting and professional reach.

Working with sales to define its ideal customer profile, Storykit targeted high-concentration metropolitan areas and ran a full-funnel strategy: brand-awareness videos, audience segmentation from video insights, retargeting with mid-funnel content, and LinkedIn Lead Gen Forms for seamless conversion. In the first 11 months LinkedIn paid activity drove substantial impact—51% of website sessions were added value from LinkedIn paid activity, 55% of leads came from Lead Gen Forms, 25% of leads were sales-qualified, and the lead-to-opportunity conversion rate was 11%.

Storykit

Jonna Ekman

Marketing Director