Case Study: Adobe Workfront converts anonymous website visitors into 640+ leads in 3 months with LinkedIn Marketing Solutions

Workfront nurtures anonymous website visitors and generates leads with LinkedIn Lead Accelerator

Workfront, a cloud-based Enterprise Work Management platform, faced a common B2B challenge: more than 96% of website visitors left without converting. With long sales cycles and savvy prospects, the company needed a way to engage anonymous visitors and turn them into qualified leads.

Workfront deployed LinkedIn Lead Accelerator to run multi-channel, behavior- and demographic-driven nurture streams (LinkedIn Sponsored Updates, Facebook Newsfeed and display) that served sequenced, role-specific creative over several weeks. Using Full‑Funnel Analytics and post-view conversion tracking to optimize performance, the program generated more than 640 leads in three months at a cost well below their target.

Adobe Workfront

Micah Beals

Director of Digital Marketing Workfront