Case Study: Gatorade Performance Partner achieves 69% follower growth and 53% increase in engagement with LinkedIn Marketing Solutions

Gatorade sustains a thriving sports professional community with LinkedIn targeting and engagement tools

Gatorade Performance Partner, Gatorade’s network for sports performance professionals, aimed to grow membership and engagement among athletic trainers, strength & conditioning coaches, registered dietitians and other multidisciplinary practitioners. The challenge was finding precise targeting and engagement tools to reach the right professionals with the right messaging and expand the community’s reach and credibility.

By partnering with LinkedIn Marketing Solutions and using custom targeting plus a mix of Sponsored Content (static, dynamic and video) and iterative testing, Gatorade tailored messaging to distinct prospect types. The campaign delivered a 69% increase in Gatorade Performance Partner LinkedIn followers and a 53% increase in brand engagement in 2020, prompting plans for further LinkedIn initiatives.

Gatorade Performance Partner

Michelle Martin

Director