Case Study: eCornell grows LinkedIn audience to 78K+ followers and boosts engagement with LinkedIn Marketing Solutions

eCornell Educates and Engages through Balanced Approach on LinkedIn

eCornell, the online education arm of Cornell University based in Ithaca, NY, offers a wide range of certificate programs across fields like leadership, data science, marketing, hospitality and technology. With 225+ employees, the team needed to engage specific subsets of prospective students and build awareness for new and existing programs through value-driven content.

They deployed a balanced LinkedIn strategy combining paid targeting and organic content—caption videos, webinars, faculty longform posts, quote graphics and topic-focused Groups—to reach professional audiences. That approach helped grow their LinkedIn Page to 78K+ followers, drove large organic engagement (a Women in Leadership video garnered 50K+ impressions and 84 actions) and supported a LinkedIn Group of more than 30,000 members.

eCornell

Andrew Hamilton

Senior Director of Marketing