Case Study: Mercedes‑Benz achieves full‑funnel engagement and 3x lower cost‑per‑conversion with LinkedIn Marketing Solutions

Mercedes-Benz GLB launch campaign on LinkedIn drives impactful full-funnel results

Mercedes‑Benz launched the GLB, a more accessible three‑row luxury SUV aimed at younger families, and faced the challenge of driving mass‑market awareness without diluting its premium image. Working with Merkley + Partners, the team chose LinkedIn to reach upwardly mobile professionals in a brand‑safe, highly engaged environment, highlighting family‑friendly features like third‑row seating and a panoramic moonroof.

A full‑funnel LinkedIn campaign with bright, platform‑native creative delivered beyond awareness: clickthrough rates were 54% above luxury auto benchmarks, engagement was 2x higher, and cost‑per‑conversion was 3x lower. The campaign drove 10,000+ landing‑page visits, 4,300+ interactions with the Build Your Own GLB tool, 150+ dealership searches, and over 80% of clicks came from senior+ roles, with CPCs 35% more efficient than similar advertisers.

Mercedes-Benz

Jordan Lalor

Senior Social Media Lead