Case Study: Saint Laurent achieves 25x views and industry-leading video completion rates with LinkedIn Marketing Solutions

Immersive video campaign and audience targeting help Saint Laurent return to the fashion show calendar in style

Saint Laurent, the French luxury fashion house founded in 1962, faced the challenge of making a high‑impact return to the official Paris Fashion Week calendar for its SS22 womenswear show. With intense competition for attention, the brand aimed to reach both existing fans and new, high-value audiences by streaming the show online to recreate a front‑row experience and ensure the presentation stood out.

Saint Laurent ran a three‑stage immersive video campaign—teaser, live broadcast and a 15‑second highlights reel—using LinkedIn audience segmentation and sponsored video to target high‑net‑worth individuals and fashion‑industry professionals. The approach drove strong engagement: views were 25× estimated, 61% of video views were completed 100% (vs. a 20% luxury benchmark) and an 84% view rate was achieved (vs. a 27% benchmark).

Saint Laurent