Optimizely B2B Case Studies & Customer Successes

1-800-DENTIST

Elliot Kharkats

Web Analytics & Testing Manager

1-800-DENTIST

Elliot Kharkats

Web Analytics & Testing Manager

1177 Vårdguiden

2 Sisters Food Group

23andMe

Absolut

Fredrik Lagerträd

Manager, Digital Development

Admiral

Ben Williams

Optimisation Manager

Age UK

Aggreko

AGI

David Postill

Senior Vice President Marketing & Customer Experience

Agiito

Air New Zealand

Aj Products

Alcool NB Liquor

Dwayne Chase

Director of Information Technology

Allspring

Tahmina Choudhury

Head of Client Journey Management Technology

Alm. Brand

Mads Wermelin

Head of Web Development

Altius Group

Ambassador Theatre Group

Monty Mohamed

Product Insight Manager

Amerhart

American Academy of Neurology

Carly Ferry

Senior Manager, Digital Content

American Paper & Twine

Karen Shaffer

Vice President

AmeriPride

Amtrak Pacific Surfliner

Emilia Doerr

Marketing and Communications Manager

APTA

Atlassian

Tom Tsao

Head of Global eCommerce

Audiogon

Justin Roberson

Director of Digital Marketing

Aura

Ashley Anderson

Conversion Rate Optimization Manager

Australian Red Cross

Brett Wilson

Chief Information Officer

AutoScout24

Solvig van Severen

Product Manager

Backcountry.com

Nick Schlegel

Product Manager

Bank of Cyprus

Christos Theodoulou

Senior Digital Officer

Barncancerfonden

Martin Bergseth

Head of IT

Behler-Young Company

Kari Schellie

Senior Marketing Manager

Bendigo and Adelaide Bank

Kellie Marasco

Digital Product Manager

Beyond Bank

Christopher Filosi

Product Manager

Bidwells

Chelsea Jarvis

Digital Marketing Manager

Bigstock

Boris Masis

Product Manager, Bigstock

Blomsterlandet

Blu Dot

Mike Wodke

Director of eCommerce

Blue Apron

John Cline

Engineering Lead

BMC Software

Brady

BradyPlus

Brooks Running

David Kornfield

Marketing Manager

Burmax

Buyers Products Company

Calendly

Caliber Home Loans

Cancer Research UK

Josie Downey

User Experience Designer

Canon EMEA

Jitender Chani

e-Commerce Content & Optimisation Senior Manager

Capitec

Suveshen Nadasen

Head of Product, Group Website (DXP)

Carl Ras

Morten Jørgensen

Digital Innovation Lead

Casetify

Beatrix Wong

Head of Ecommerce

Channel 4

Laura Shelton

Optimisation Manager

Charity: Water

Scott Harrison

Founder and CEO

Childline

Chrome Industries

Citrix

Jessica Collier

Web Conversion Strategist, Citrix

ClassPass

Nina Bayatti

Director of Conversion Rate Optimization

Cleaner’s Supply

Cleaver-Brooks

Maxwell King

Vice President of Aftermarket Sales

Clover

Code.org

Roxanne Emandi

Grassroots & Social Strategist, Code.Org

Cogent Solutions and Supplies

Greg Meyer

Web and Systems Administrator

CoLearn

Swanand Pagnis

Chief Technology Officer

Coloplast

Nicholas A. Panagopoulos

VP, Global Strategic Alliances

Commscope

Joanne Ofiara

Customer Experience IT Senior Manager

Compass

ComScore

Ferry Gijzel

Director of Web Marketing

Consolidated Supply Co.

Josh Schoonmaker

Director of Digital Solutions

Copenhagen Airport

Jonas Müller

Head of eCommerce

Countdown

Country Road Group

Matthew Horn

General Manager Digital

Creative Co-Op

Creative Market

Paul Ghio

Vice President of Growth and Marketing

Cuisinart

Christine Kapp

Senior Digital Marketing Manager

D'Addario

D'Addario

Danielle Mayo

Global Director of Digital Platforms and Consumer Experience

Dakota Supply Group

Todd Sisson

Ecommerce Manager

Dale of Norway

Anette Juel Knudtzon

Managing Director

DCNE

Bill Fiore

Director of Operations

Delivery Hero

Erin McLaine

Global Head of Conversion Optimization

Detpak

Diligent

John Habib

Director, Content Strategy

Dillon Supply

Discovery Communications

Jeffrey Douglas

Director of Product, Discovery Digital Networks

DocuSign

Dorothee Schumacher

Dot Foods

Casper Aagaard Rasmussen

Group Senior Vice President, Technology

Dovetail Furniture

Marco Mazzoni

Director of Technology and Digital Marketing

DriveTime

Maddie Reichman

Application Developer II

DS Smith

Aja Janezic

Senior Digital & Brand Manager

Dun & Bradstreet

Daniel Nyberg

Marketing Technologist

Dura-Line

Tanya Kanczuzewski

Senior Marketing and Communications Manager

E-Wheels

Markus Søderlind

Chief Information Officer

Earnest

Craig Battin

Head of Growth Marketing

Eason & Son

Michael Robinson

IT Manager

Eastern Industrial Supplies

Dennis Karpinski

Director of E-commerce and Business Analysis

EDCO Inc.

Dean Karlsen

Customer Support Manager

Edinburgh Airport

eHow

A.R. Tabrizi

Optimization Manager

ElectraNet

Steve Sturm

Applications and Solutions Manager, Networks and IT Delivery

Electricity North West

Ella Stafford

Customer Insights Manager

Electrolux

Electrolux

Karen EL Khoury

D2C Program Manager

Electronic Arts

Mike Burk

Senior Online Product Manager, Maxis

Elite Hotels of Sweden

Employsure

Ben Scemama

Digital Marketing Manager

EPG Health

Ian Daley

Chief Digital Officer

EPOS

Etac

Mikael Svensson

Chief Commercial Officer

Etex

Alan Edmondson

Global Digital Transformation Leader

Evans Cycles

Daniel Lee

Web Analytics Manager

Fab

Shane Lapsys

Senior Product Manager, Fab

Farfetch

Luis Trindade

Principal Product Manager of Experimentation

Farfetch

Luis Trindade

Principal Product Manager of Experimentation

Federation University

Marius Jones

Director of Digital

FHI

Filippa K

Mikael Bjorklund

Chief Operating Officer

First Supply

Tim Winter

Director of eCommerce

Fjällräven

Nadir Ali

Head of Digital

FLIR

Florida Division of Emergency Management

Flugger

Mads Christian Prytz

Head of E-Business

Fox Rent A Car

Steve Mosinski

Head of Global Marketing

FSAstore.com

Ujjwal Dhoot

Chief Marketing Officer

Fullscreen

Jennifer Laughlin

Director of Product

Gardener's Supply Company

Max Harris

Chief Marketing Officer

General Assembly

Bryan Berger

Product Design Manager

Genpact

Julian Billups

Head of Web and Web Strategy

George T. Sanders

Jordan Ullom

Information Technology Officer

Gerrie Electric

Darko Milivojevic

Director of Ecommerce

Global Credit Union

Heather Resh

Marketing Operations Manager

GMHBA

Caghan Emirzade

Digital Product Manager

GMHBA

Caghan Emirzade

Digital Product Manager

GMO

Goodwood

Simon Gardiner

Head of Digital Product

Grant Thornton

Greater Bank

Craig Newham

Group Executive Sales Marketing & Distribution

GrubHub

Aaron

Director of Product

GuestSupply

Kristin Richards

Director of eCommerce

Hay

Mette Langkilde

Head of Marketing & E-commerce

Helen

Jani Laine

Helen

Helix

Laur Fiatoa

Senior Growth Marketing Manager

Hewlett Packard Enterprise

Gabrielle Boko

Vice President Digital

HiFi Klubben

Karsten Birkelund

Director, eCommerce & Omnichannel

Hisco

Gary Niemand

Senior Vice President of IT and Procurement

Home Franchise Concepts

Home Instead

Home24

Hotwire

Pauline Marol

HOTWIRE

HP

Hunter Engineering Company

Tommy Maitz

Director of Marketing

Hyster-Yale

IBT Industrial Solutions

Carin Sampson

VP of Human Resources & Marketing

IGN Entertainment

Todd Northcutt

VP of Product

IHS Markit

Insound

Iron Mountain

Nimesh Parmar

Online Manager, Iron Mountain

ISM

Jawbone

Chris Schroeder

Product Manager

JAX Tyres & Auto

Ashlie Agius

Head of Product & Marketing

Jones Healthcare Group

Jeffrey Runnalls

Director of Finance and Operations

JustGiving

JW Player

Allison Stagnitti

Director of Demand Gen and ABM

KappAhl

Maria Walmu

Online Manager

KLM

Grazia Aroboleo

KLM

L’Oréal

Kelly Jenkins

Director of Testing & Optimization

Laerdal Medical

Pål Oftedal

Director Marketing Communications

Laser Clinics Australia

LexMod

Libbey

Lifeproof

Eric Hanser

Director of Digital Strategy and Planning, Digital Operative

Liftopia

Dave Nuffer

Product Manager, Liftopia

Living Spaces

Losberger De Boer

Robbie Schouten

Online Marketing Manager

Macpek

Marc O’Polo

Marginalen Bank

Marmon Link

Jennie Stenback

Vice President Marketing and eCommerce

Mayer

Kevin Gustin

Director of Marketing

Mayrand Entrepôt d'Alimentation

Sophie Schwartz

Mayrand Entrepôt d'Alimentation

Mazda

Ben Rounsefell

Sr. Manager, Digital, Customer Engagement

Media24

JanDirk Engelbrecht

GM Customer Insights

Mediahuis

Yves Van Dooren

Manager, Digital Traffic Center

MediCarrier

Metro Bank

Metromile

Conor Coughlan

Senior Marketing Manager

Metropolitan Police

MHS

Lauren Pedley

Senior Marketing Analyst

Mid Sweden University

Bengt Nilsson

Web Coordinator and Digital Strategist

Military Officers Association of America

Yumi Belanga

Senior Director

Missguided

Mark Leach

Head of Ecommerce

Moco Food Services

Craig Purnell

Chief Operating Officer

Modular Lighting

Montana

Claes Hansen

Head of E-Commerce

MORSCO

Darren Taylor

Chief Marketing Officer

Motoral

Henri strom

Development Manager

Move, Inc

Suma Warrier

Senior Optimization Manager, Move, Inc.

Murdoch

MVMT Watches Inc

Jake Kassan

MVMT Watches Inc

Napoleon

Jean-Louis Marin

Vice President Information Technology

National Savings and Investments

Nautilus International

Navico

Glyn Jones

Web Development Project Manager

Netafim

Network 10

Jason Tippins

Senior Product Manager: Data, Personalisation, and Experimentation

Neuhaus

Kelly Notterdam

Head of Ecommerce

New Era

Michael Nong

Head of E-Commerce

New York Public Library

News UK

NGM Group

Nidec

Scott Garrett

Director, Global Digital Customer Engagement

NNE

Carina Bølling

Web Manager, Global IT

Nobia

Nordnet

Karsten Franke

Growth Marketing Manager

Norsk Hydro

Jorunn Frafjord

Head of Digital Channel Operations

Northern Radiator

Hope Thompson

President

Norwegian Air

Knut Olav Irgens Hoeeg

Chief IT and Business Officer

NRL

Domenic Romeo

Head of Technology

Nykredit

Thomas Frydensberg Christoffersen

Senior Consultant

Obama for America

Kyle Rush

Deputy Director of Frontend Web Development, Obama for America

OESD

OneMain Financial

Eric Barba

Vice President of Digital Marketing and Analytics

OnPoint Energy

Opendoor

Optos

Sharon Shepard

Director of Digital Marketing

Optus

Orolia

Patrick Bark

Senior Marketing Coordinator

P&N Bank

Parliament of Victoria

Partsmaster

Pepper Group

Gary Boyd

Head of Digital

Perpetual

Perpetual

Martin Whelan

Head of Marketing & Brand

Piab

Anette Lantz

Digital Experience Manager

Polarn O. Pyret

Petra Stenecker

Marketing and Ecommerce Director

POSH

Teddy Eisenstein

Growth Manager

PostNord

James Robinson

Product Owner

Prezzee

Andrew Harman

Senior Product Manager

Prezzo

PTSB

Pure Storage

Lisa Oda

Head of Content & SEO

Quip

Timothy P

Director of Digital Product

Rakbank

Vibhav Gaur

VP of Media & Analytics

Rank Group

Kerry Dawes

Director - Digital Customer Experience

re:member

Steffen Quistgaard

Web Specialist

Realtor.com

Reckitt Benckiser

Amy Vetter

European Consumer Experience Manager, Direct To Consumer

RentPath

Scott Ehly

Optimization and Usability Analyst, RentPath

Revolve Clothing

Grace Hong

VP of Product and Design

Reyes Beverage Group

Ringier

Martin Fessler

Head of Digital, Blick-Gruppe

Road Scholar

Mark Fagiano

Senior e-Commerce Director

Robinson Club

Michael Richter

Manager of Conversion Optimization and User Research

RocksBox

Erin O’Leary

Vice President of Marketing

RocksBox

Erin O’Leary

Vice President of Marketing

ROCKWOOL

Royal Agricultural Society of New South Wales

Royal Ahrend

Royal Canin

Ashley Peth

eBusiness Product Lead

Royal Talens

Victor Streppel

Manager, Digital Services

Royal Terberg Group

Gert Jan van Hilten

Marketing and Communications

RSPB

Rusta

Rickard Davebo

Web Manager

Ryder

Brian Savage

Senior Product Owner

Saint-Gobain

Guro Enger-Olsen

ECommerce Director IT

Santander Consumer Bank

Peter Leijon Spjuth

Manager of Digital Channels

SCA

Scotts Miracle-Gro

Amanda Scarnechia

CRM Marketing Manager

SeaWorld Parks & Entertainment

Secret Escapes

Sebastian Fallert

General Manager, Secret Escapes

SeeClickFix

Ben Berkowitz

Chief Executive Officer

SFI Health

Cassandra Brill

Global Head of Digital

Shell

Dean Aragon

Chief Executive Officer & Vice-Chairman

Sierra Club

Simpson Strong-Tie

SISAB

Sanna Brolin

System Administrator

Sky

Simon Elsworth

Senior Experimentation Manager

Smarter Travel

Stephen Kaufer

Founder and CEO, TripAdvisor

SmartWool

SME

Smeg

Sodexo

Marianne Goguillon

Senior Vice President of Global Digital Marketing

Solicitors Regulations Authority

Sony

Evelien Geerens

Web Merchandiser, Sony

Source Atlantic

Matt Hanlon

Applied Innovation & Technology Manager

SPI Health and Safety

Isabelle Delphine

Marketing and eCommerce Director

Spirotech

Laurens Costa

Digital Marketer

Spreadshirt

Do Kil

Creative Director, Spreadshirt

SRAM

Dragana Pajovic

Director of ecommerce

St John New Zealand

Adi Wickramaratne

Digital Manager

Stanley Black & Decker

Paul Koch

Marketing Strategist, Viget

Star Tribune

Patrick Johnston

Director of Digital Product and Analytics

Steiner Electric

Stena Fastigheter

Stio

Mike Swanson

Lifecycle Marketing Manager

Stratco

Strut This

Natalie Lodwig

Chief Marketing Officer

Studio Science

Lauren Olson

Chief Marketing Officer

Swedish Red Cross

Swinton Insurance

Tails.com

Tapestry

Tata Communications

TaxSlayer

Sean McGinty

Chief Marketing Officer

Tea Forte

Jurgen Nebelung

Vice President of Ecommerce and Digital

Teletext Holidays

Graham Farrugia

Director of Product, Teletext Holidays

Tenet Group

TestEquity

Jeff Hileman

Director of eCommerce

The Granite Group

Coburn Flannery

Director of eBusiness

The Guardian

Kerstin Exner

Product Manager

The International Fresh Produce Association

Jim Rusinski

Digital Solutions Engineer

The Jockey Club

Sarah Haynes

Head of Digital Product

The Landmark Trust

Alice Evans

Marketing Manager

The Royal Mint

Rich Hobbs

Group Technology Director

The Student Hotel

Mark Liversidge

Chief Digital & Experience Officer

The White Company

Jo Stone

Retention Marketing Manager

Thermon

Lance Bielke

Manager, Marketing Communications

Toolstream

Toppers Pizza

Tony Ellis

Vice President Information Technology

TORRCO

Don Polletta

Vice President, Sales & Marketing

Toyota New Zealand Limited

Shaun Crooks

Head of Interactive Marketing

TPG Telecom

Rikard Stolz

Head of Design & Digital Labs

Trinity Mirror

Grant Maskell

Head of User Experience, Trinity Mirror Group PLC

Tripping.com

Colin Gardiner

VP Of Product and Analyctics

True Botanicals

Rebecca Boston

Chief Marketing Officer

Trunk Club

Mike Wolf

Product Design Lead, Trunk Club

Trunk Club

Michael Cruz

VP Engineering

TrustRadius

University of South Australia

Ryan Bailey

Deputy Director Marketing and Student Recruitment

uno Home Loans

Justin Bohlmann

Digital Marketing Manager

Upside Travel

Emily Dresner

Chief Technology Officer

Upworthy

Peter Koechley

Co-Founder, Upworthy

uSell.com

Christian Croft

Chief Product Officer

Ustream

Balázs Kereskényi

Project Manager

UTS

Dean MacDonald

Head of New Business Systems

VacationRoost

Ryan Hutchings

Director, Online Marketing

Valtech

Mattias Malmer

Head of Global Marketing

Valtech

Mattias Malmer

Head of Global Marketing

Van Meter

Evan Fratzke

Program Manager - Digital Marketing and Ecommerce

VeggieTales

Vergelijk.nl

Inge Nachtegaal

User Experience Researcher, Vergelijk.nl

Verivox

Frank Herberg

Conversion Architect

Vertiv

Gary Anderson

VP of Global Marketing

Virgin Media O2

Doychin Sakutov

Digital Director of Product, AI and Experimentation

Vitamix

Laura Szarek

Director, Digital Marketing

Volaris

Julio Farfan

Head of Web and Mobile Optimization

Waukesha County

Dave Kragenbrink

Solutions Administrator

Waytek

Kristi Gloppen

VP of Marketing and eCommerce

Webfleet

Dave Powell

E-Commerce Conversion Manager

Weiler Abrasives

Karl E. Weiler

Weiler Abrasives

Wex Photo Video

Michael Barker

Chief Technology Officer

Wonderbly

Tom Waterfall

Director of Conversion Rate Optimization

WWF

Yves Weibel

Web Channel Manager, WWF Switzerland

Xerox

Xylem

Yamaha Motor Corporation

Bryan Seti

General Manager

Young Specialties

Scott Leece

Vice President Business Process Optimization

ZAGG

Kollin Killian

Conversion & Usability Analyst, ZAGG

Zillow

Ravi Kandikonda

Chief Marketing Officer

Zoopla

Veronica Saha

Head of Analytics