Optimizely

Optimizely is the world’s leading experience optimization platform, providing website and mobile A/B testing and personalization for the world’s leading brands. The platform’s ease of use and speed of deployment empowers organizations to conceive and run experiments that help them make better data-inspired decisions. Optimizely meets the diverse needs of thousands of customers worldwide looking to deliver connected experiences to their audiences across channels. To date, those customers have created and delivered more than 30 billion optimized visitor experiences.

Case Studies

Showing 363 Optimizely Customer Success Stories

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1-800-DENTIST Boosts Sign-ups by 23.3%

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1-800-DENTIST Optimizes Checkout to Boost Sign-ups 23.3%

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1177 Care Guide moves to a new platform

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2 Sisters Food Group serve a tasty B2B proposition

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How 23andMe Improved UX and Web Page Speed

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How Absolut launches new websites in minutes Watch the story

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How Admiral's strategic approach and switch from Oracle Maxymiser increased internal efficiency, testing velocity and conversion rate optimisation

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Age UK - Customer Case Study

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Aggreko brings a complicated sales process online

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AGI decreases bounces rates by 15.6%

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Agiito Travel and Events sees 100% increase in web leads

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Optimisation in Flight at Air New Zealand

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AJ Produkter boosts marketing efficiency and transforms marketing operations with Optimizely CMP

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Alcool NB Liquor - Customer Case Study

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Allspring Global Investments utilizes Optimizely's CMS to redesign website and enhance client experience

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Alm. Brand - Customer Case Study

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Altius Group enables stronger workplace lifestyles

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Ambassador Theatre Group utilise Optimizely Experimentation to drive conversions

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Amerhart makes a paradigm shift with B2B Commerce

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American Academy of Neurology sees 20% increase in mobile traffic

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American Paper & Twine - Customer Case Study

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How AmeriPride saved 40,000 CSR hours annually

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Amtrak Pacific Surfliner increases referral traffic nearly 50% YoY with award-winning website

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American Physical Therapy Association gets new user functionality

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Atlassian Harnesses the Power of Experimentation

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Audiogon increases email revenue by 171%

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Aura's partnership with Optimizely maximizes testing impact, collaboration and innovation

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Australian Red Cross enhances relationships with customers

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AutoScout24 increases revenue with continuous testing

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Backcountry Tests in July to Optimize Holiday Shipping Strategy

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Bank of Cyprus goes from physical to digital

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Barncancerfonden relies on Optimizely CMS for its annual gala and year-round fundraising activities

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How Behler-Young became a digital leader in their market

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Bendigo and Adelaide Bank feeds into the prosperity of customers, and is supported by Optimizely

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Beyond Bank personalizes digital banking with Optimizely

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Bidwells revamp digital experience to quadruple leads generated and double customer sessions

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New search algorithm improves Bigstock’s entire download funnel

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Blomsterlandet creates a blooming ecommerce experience

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Furniture retailer Blu Dot partners with Clearhead to build a thriving, optimization-driven business Customers

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Blue Apron Validates Products Faster with Experimentation

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How BMC Software streamlined content operations with Optimizely's CMP

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Brady Corporation puts a strategic focus on e-commerce

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BradyPlus doubles monthly orders with Optimizely's Configured Commerce and Data Platform

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Brooks Running sees 80% decrease in return rate

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Burmax creates a one-stop-shop for 7,000+ products

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Buyers Products powers B2B and B2C experiences

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Calendly utilises Optimizely's experimentation platform to craft personalized experiences for its 20 million users

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Caliber Home Loans uses our CMS to succeed in local markets

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How experimentation drives donations for the UK’s biggest charity

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Canon EMEA develops a picture-perfect website with Optimizely’s experimentation solution

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Leading the Digital Banking Revolution: Capitec triumph with Optimizely's CMS to increase users and decrease website load speed

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New B2B platform increased Carl Ras conversion rates by 20%

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CASETiFY drives efficiency by 50% with experimentation

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Channel 4 A/B test their way to primetime success using Optimizely

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How charity water boosts donation size

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Childline, NSPCC helps kids speak out and stay safe

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Chrome Industries - Customer Case Study

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Citrix Personalizes Homepage to Accelerate the Buyer’s Journey

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ClassPass overhaul website design with 10% increase in sign up rate using Optimizely

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Cleaner's Supply delivers fast product search

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Cleaver Brooks grew business over 20% in four years

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Clover ring up digital growth with experimentation

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Code.org Generates 15 Million Online Participants in Five Days

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Cogent Solutions and Supplies - Customer Case Study

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CoLearn's AI homework app reaches 4M children in Indonesia

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Optimizely integrations help make the global more local

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Commscope improve digital experience and increase revenue with Optimizely's DXP

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At Compass, we are trying to redefine the real estate industry through technology

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Improving customer testimonials on product pages increased conversions by 69%

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Consolidated Supply increases online registered users by 157%

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Copenhagen Airport - Customer Case Study

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Countdown seamlessly transition from Google Optimize with great success

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The Country Road Group gets 65% of revenue from mobile

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Creative Co-Op increases transactions by 19%

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Creative Market - Customer Case Study

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Cuisinart accelerates direct-to-consumer online sales

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D'Addario delights audiences through personalization

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D'Addario increases online sales by 10x using Optimizely One

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How Dakota Supply Group saw 13x growth in online sales

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Changing the clothing game with sustainable materials and production on a Microsoft .NET 5 platform

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Distributor Corporation of New England sees 200% increase in AOV

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Online experiments are part of the digital strategy at Delivery Hero

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Detpak - Customer Case Study

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Diligent Steps into the Agentic AI Future with Optimizely Opal

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Dillon Supply goes beyond products and transactions

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Discovery optimizes digital ad viewability

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DocuSign elevates experimentation with Optimizely

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Dorothee Schumacher transforms shopping experience with Optimizely

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Dot Foods simplifies with a customer-centric digital strategy

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Dovetail Furniture bring home comforts online with Optimizely

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Drive Time CTA variation drives 20% jump in click conversions

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DS Smith increases efficiency by 30% with Optimizely

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Dun & Bradstreet - Customer Case Study

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Dura-Line - Customer Case Study

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E-Wheels supercharge their revenue by 90% and double orders with Optimizely

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Earnest Experiments with Onboarding Funnel to Grow Short-Term Conversions and Build Long-Term Relationships

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Eason & Son creates in-store and online commerce solution

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How Eastern Industrial Supplies supports 400,000+ product SKUs

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EDCO relieves CSRs 500+ hours of work with B2B Commerce

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A deep dive into Edinburgh Airport's smooth transition from Google Optimize to Optimizely's Web Experimentation platform

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eHow Grows Ad Revenue by Optimizing Viewability Metrics

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ElectraNet bring design and technology together

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Electricity North West supports 2.4M UK households digitally

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Electrolux constructs multiple sites under one umbrella that adapt to non-linear buying journeys in up to 11 languages

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Electrolux Asia shifts to ecommerce in multiple markets

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Removing promotional offer increases SimCity pre-order revenue by 43.4%

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Elite Hotels of Sweden enhances guest experiences

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How Experimentation Helps Employsure to Better Understand Customers

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EPG Health adopts a digital-publishing mindset

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EPOS chose Optimizely to support a high-speed global brand launch, rolling out an immersive online experience with unified digital content and commerce

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How Etac consolidated into one global site

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How Etex constructed and rebuilt its digital presence after switching from Sitecore to Optimizely’s Content Management System

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Establishing a testing culture at the UK’s largest multichannel cycle retailer

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Fab Uses A/B Test to Improve Customer Shopping Experience

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Farfetch Uses Data to Help Boutiques Adapt, Innovate, and Go Faster

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FARFETCH refashions personalization through its experimentation culture

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Federation University transforms learner experience with Optimizely

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The Norwegian Institute of Public Health migrated in 48 hours

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How Filippa K sets fashion trends online

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First Supply sees 47% increase in sales year-over-year

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Fjällräven launches a new ecommerce site in under 4 months

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FLIR Systems decrease their bounce rate by 10%

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Florida Division of Emergency Management - Customer Case Study

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A digital platform built to accommodate dual audience categories

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Fox-Rent-A-Car increases email revenue by 300%

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Ecommerce team optimizes for 54% more revenue per visitor

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Fullscreen builds products that keep you on the edge of your seat

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Commerce Cloud drives revenue for Gardeners Supply Company

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The winning solution for General Assembly

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Genpact sees 2.1x longer sessions with target accounts

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George T Sanders increases web traffic by over 100%

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Gerrie Electric powers a digital B2B transformation

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Global Credit Union increases site engagement by over 20%

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Building a seamless digital experience GMHBA’s success with Optimizely One

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GMHBA’s digital transformation journey with Optimizely

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Grantham Mayo Van Otterloo sees a 45% email open rate

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A show-stopping DXP for a thrill-seeking audience

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Grant Thornton improves multi-lingual, multi-market site performance

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Greater Bank increases page views by 238.6% with personalization

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Grubhub Scales customer-centric product strategy, connecting diners with restaurants

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How Guest Supply serves 25,000 customers in over 120 countries

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Design success in digital transformation

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Helen - Customer Case Study

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Helix Sleep drives more revenue by sending fewer emails

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Hewlett-Packard Enterprise lift form fill conversions by 219%

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The art of taking omnichannel to the next level

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Hisco sees 80% fewer touch points required per online order

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Home Franchise Concepts see 490% lift in request pageviews

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Home Instead manages more than 650 franchise websites

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Testing Ensures More Impactful Website Redesign

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Hotwire Optimizes Mobile Web Experience to Improve Bookings

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HP innovates with an experimentation center of excellence

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Hunter Engineering's evolution in content and digital Commerce boosts leads by 88%, traffic by 72%, and monthly order volume by 20%

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Optimizely transforms Hyster Yale Group’s digital ecosystem

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IBT Industrial builds industry leading ecommerce platform with Optimizely

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How IGN Moves Fast and Challenges Assumptions

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IHS Markit serves 1:1 personalized content to users in emails

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For Insound, Testing the 15-Year-Old Search Algorithm Drives 39% Lift

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Optimizing Primary Lead Generation Form Improves Lead Quality by 140%

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Institute for Supply Management simplifies their tech stack

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How Jawbone Optimizes for Frictionless E-commerce Experiences

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JAX Tyres & Auto sees a 20.6% in revenue through Optimizely CMS 12

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Jones Healthcare got 1,100 registered users 1 week after launch

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How JustGiving is Raising Millions More Online with Simple Experiments

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JW Player revolutionizes campaign planning and execution with Optimizely’s Content Marketing Platform

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KappAhl converts physical customers to online shoppers

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KLM scaling its test-and-learn culture with Optimizely

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200 experiments a year to make every customer feel seen

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Laerdal Medical Resuscitating its website with digital transformation

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Laser Clinics creates vibrant customer experiences

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Leading pharma company personalizes the search experience for site visitors

LexMod continues partnership with Optimizely to enhance eCommerce sites

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Libbey streamlines their ordering process and distribution

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Building A Data-Driven Testing Culture From the Ground Up

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Ski Deals Site Optimizes Checkout Funnel for SEM Traffic

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Living Spaces increases average order value by 22%

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Losberger De Boer create a unified global platform and increase leads with Optimizely's CMS

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Macpek sees 86% increase in online revenue

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Marc O’Polo Wins With Iterative Approach to A/B Testing

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How Marginalen Bank enhanced customer experience and engagement with Optimizely

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Marmon Link moves beyond a website to transformative experiences with Optimizely B2B Commerce Cloud

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Mayer takes 90 years of expertise onto B2B Commerce Cloud

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Mayrand increases page views by 119%

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Mazda transformed their website from an online brochure to a responsive, data-driven platform

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Media24 proves the power and value of optimization at South Africa’s leading media company

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Building a data-driven culture at Belgium’s largest media company

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MediCarrier enhances supply chain efficiency with Optimizely's Customized Commerce platform

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Transforming digital customer experience with a responsive site built on Optimizely

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How Metromile saw a 39% experiment success rate

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Metropolitan Police Service get 25% more people to go online

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Material Handling Systems rolls out a new corporate website

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Mid Sweden University unifies digital channels onto one platform

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Military Officers Association of America's 52% mobile traffic

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Missguided experiments to make bold business decisions

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Moco Food Services - Customer Case Study

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Modular Lighting achieve business success and revitalize commerce offering with Optimizely's CMS

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How to take 70,000 furniture options digital

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How 8 MORSCO brands evolved with B2B Commerce Cloud

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Motoral supplies 12.5% of orders through recommendations

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How Move, Inc. Reaches Revenue Optimization Goals

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Murdoch's Ranch & Home Supply increased online revenue by 48%

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Mitigating the risk of introducing a new product with testing

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Napoleon brings all business online with Commerce Cloud

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NS&I revamp digital touchpoints with experimentation

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Nautilus International sees 164% increase in returning users

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Navico - Customer Case Study

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Netafim - Customer Case Study

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Network 10 - Customer Case Study

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Neuhaus Chocolates cultivates an indulgent online experience

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New Era experience year on year growth of 60% powered by Optimizely's Digital Experience Platform

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Building Awareness of Century-Old Content With Optimization

New York Public Library logo

News UK increase subscriptions by 39%, enhance personalization for users and improve experimentation capabilities with Optimizely

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NGM Group achieves 500% surge in digital homeloan enquiries after successful migration to Optimizely's CMS

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Nidec Motors sees 25% rise in order volumes in one year

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NNE masters a collaborative space for global colleagues

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Nobia - Customer Case Study

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Nordnet - Customer Case Study

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Norsk Hydro uses AI recommendations to act on unique interests

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Northern Radiator sees 30% of overall sales driven online

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Norwegian Air is soaring with experimentation

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How Optimizely is helping transform a scrum of sites into one seamless, efficient content hub for millions of visitors every week

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Nykredit utilise Optimizely's headless CMS to create content hub and transform digital experience

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Obama for America’s digital fundraising machine

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Oklahoma Embroidery increases organic traffic by 69%

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Accelerating Innovation for OneMain Financial

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How OnPoint Energy utilise Optimizely’s Customized Commerce platform to help bring order to the chaotic energy market in Texas

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How OpenDoor Improved Page Load Speed with Experimentation using Cloudflare and Optimizely

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Optos - Customer Case Study

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Optus reduce costs by utilising Optimizely's experimentation platform to test hypotheses

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How Orolia boosted team productivity by 9% by centralizing campaign planning and streamlining collaboration with Welcome

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P&N Bank - Customer Case Study

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Parliament of Victoria creates a user-centric website

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Partsmaster drives user-experience by implementing mobile first approach on the Optimizely Digital Experience Cloud

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How Pepper Group personalized and tested with our DXP

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Perpetual consolidated their digital landscape with Optimizely's CMS

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Perpetual's journey with Optimizely: Scaling globally, embracing data & breaking silos

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A new website focused on lead generation for Piab

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Polarn O. Pyret Optimizely Digital Experience Platform provides the perfect fit for global retailer

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POSH Group turn RSVPs to ROI with Optimizely

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PostNord creates a customer-centric experience and increases website uptime with Optimizely

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How Prezzee utilised Optimizely's Web Experimentation platform to boost sign up rate by 580%

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Prezzo re-invents their digital engagement

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Optimizely and UNRVLD empower Permanent TSB’s journey to a future-proof, full-service digital banking platform

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How Pure Storage built a repeatable, end-to-end content engine to streamline execution and scale strategic production within Welcome

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Quip increases average order conversion and improves customer life time value with Optimizely

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RAKBANK transform their digital presence with Optimizely One, supercharging efficiency, boosting website engagement by 37% and increasing leads by 12%

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The Rank Group drives 134% increase in game launches

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re:member creates a meaningful experience for 2M customers

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How Realtor.com Delivered a Faster, Better Customer Experience with Experimentation

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Experimentation helps RB hit the spot with its Durex customers

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Real Estate Website Optimizes Mobile Search to Grow Business

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REVOLVE Builds a Winning Retail Strategy with Optimization

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Reyes Beverages Group increases sales by 22%

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Editorial Testing Helps Ringier Find Best-Performing Headlines and Teaser Images

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Road Scholar leverages Optimizely One to revitalise its online digital presence, increase conversion rates and transform internal workflow management

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The science behind Robinson Club’s travel experience

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RocksBox - Customer Case Study

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Rocksbox increases customer feedback by 25%

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ROCKWOOL - Customer Case Study

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How The RAS have utilised Optimizely's CMS 12 to future-proof its digital infrastructure

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Royal Ahrend powers 125 years of business on Commerce Cloud

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Royal Canin achieved 49% growth on B2B Commerce Cloud

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Royal Talens - Customer Case Study

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Royal Terberg Group runs 20 websites in 6 languages

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RSPB sees 43% increase in overall page visits

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How Rusta gets 2.7 million visitors per month across Europe

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Ryder's switch from Sitecore to Optimizely

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How Saint-Gobain strengthened its online foundation

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Online banking with a world-class user experience

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SCA go headless to upgrade previous on-premise CMS to Optimizely CMS 12 cloud solution

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Scotts Miracle-Gro creates a super-sized campaign for the Super Bowl in partnership with Optimizely

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SeaWorld delivers step change in customer experience through relentless experimentation

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Secret Escapes increases mobile customer LTV

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How SeeClickFix Improved Engagement By Reducing Visual Clutter

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How SFI Health centralized campaign planning and scaled content production to drive global brand awareness and measure effectiveness with Welcome

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Shell fuel internal marketing process with Optimizely’s CMP

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Sierra Club turns one-off donors into monthly donors

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How Simpson Strong-Tie achieved $100k average monthly sales and 18% lift in unit sales

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How real estate company SISAB modernized for web

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Sky - Customer Case Study

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Travel Company Doubles Revenue in First Month Leveraging Optimizely

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SmartWool Sells More Socks With A/B Testing

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SME increases engagement by 167%

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Smeg elevates e-commerce experience with Optimizely and UNRVLD

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How Sodexo doubled execution by integrating campaign planning and centralizing asset management with Welcome

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SRA implements change control and content approvals

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Electronics Giant Unlocks Surprising Wins with Segmentation

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Source Atlantic increases monthly web visitors by 100%

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SPI Health and Safety optimizes with B2B Commerce Cloud

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Spirotech overhauls its content experience for customers on Optimizely

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Spreadshirt Optimizes to Get the Most Out of a Redesign with Optimizely

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SRAM gets a digital tune up through a new consumer-facing site

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How St John New Zealand handles 500K emergency calls a year

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Website Optimization Yields a Six-Figure Impact in Online Revenue

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How Star Tribune increased digital subscription volume by 35%

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Steiner Electric innovates and modernizes for a stronger future

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Stena Fastigheter Transforms Customer Interaction with Optimizely CMS

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Stio grows revenue 28x with emails powered by data

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Stratco Australia's new platform has a 50% faster page load time

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Strut This uses behavioral targeting for 7x more effective messaging

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Studio Science sees a 10% uplift in lead conversions with Optimizely CMS

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Swedish Red Cross simplified online work and increased conversion

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Swinton Insurance - Customer Case Study

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Tails.com utilise Optimizely's to scale experimentation programme and improve digital experience for its canine customers

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Tapestry leverage Optimizely's experimentation platform to optimize business performance and gain competitive advantage

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Tata Communications sees 188% increase in CTR for repeat visitors

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TaxSlayer fuels growth with Optimizely's powerful platform

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Tea Forte increases customer lifetime value by 25%

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Holiday Booking Platform Teletext Bridges Online-to-Offline Conversions with Optimizely

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UK’s number 1 Financial Advisory firm, Tenet Group, consult on Optimizely for new digital estate

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How TestEquity increased daily quote requests by 100%

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The Granite Group increases online orders over 50%

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The Guardian sees 46% increase in subscriptions

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The International Fresh Produce Association tastes success with Optimizely's Content Management

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The Jockey Club enhances checkout, personalization, and engagement with Optimizely and docraft

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The Landmark Trust uses digital to serve a charitable cause

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Royal Mint uses Optimizely One for impactful customer experiences and robust experimentation

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The Student Hotel brings hybrid co-living and working mobile

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The White Company launches an abandoned basket campaign

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Thermon Leading manufacturer set about strengthening their B2B proposition with Optimizely

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Toolstream utilize Optimizely's Customized Commerce platform to modernize their brand image and enhance the customer experience

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Toppers Pizza dish up tasty customer experiences

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Torrington Supply (Torrco) increase number of orders by 10% with Optimizely's B2B Commerce

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Toyota New Zealand anticipates customer requirements

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Building an experimentation culture at TPG Telecom with Optimizely

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One of the UK’s largest media companies uses Optimizely to streamline ‭‬their product roadmap, seeing a 100% uplift in page views

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Tripping.com Develops a Customer-Centric Product Experience with Confidence

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True Botanicals flawlessly transform digital experience to achieve $2m ROI increase in 12 months

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Nordstrom Trunk Club wins 133% more new members

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Trunk Club Mobile increases stylist productivity by 90%

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TrustRadius tests its way into testing

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UniSA students were looking to engage in different ways

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How uno Home Loans Aligns A/B Testing with Growth

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Upside Travel moves fast without breaking things

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Upworthy Tests Recommended Content Module

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An A/B Test Validates New Business for uSell.com

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Video Publisher Tests Call-to-Action Broadcast Button

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University of Technology, Sydney sees 45% fall in drop off rate

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Travel Site Revamps Landing Pages to Maximize Revenue

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Valtech transform their marketing organization with Optimizely's Content Marketing Platform

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How Valtech empowers marketing teams across the globe

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Van Meter represents 800+ brands with B2B Commerce Cloud

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These A/B Tests Increased Revenue Per Visitor for VeggieTales by 38%

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Vergelijk.nl optimizes a central part of their e-commerce experience

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Verivox sees 70% increase in cross sells through testing

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Vertiv - Customer Case Study

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Virgin Media O2 is dialing up innovation with Experimentation + AI

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Vitamix creates a differentiated buyer experience for the world’s best blenders

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How Volaris saw a 2.3% incremental revenue increase

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Waukesha County ‘liberate’ their digital services, migrating from Ektron to Optimizely

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Wired for checkout Waytek cuts cart abandonment by 20%

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TomTom uses experimentation to drive a 16% increase in conversion

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Weiler Abrasives creates a global, fully-responsive, multi-lingual site

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Wex Photo Video blends physical and digital platforms

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How testing & optimization has driven data-led decision making a for a dedicated online-only retailer

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How WWF Switzerland increased traffic from the homepage to their donation pages by 360%

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Xerox meets shifting needs with a cloud-based environment

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Optimizely Digital Experience Platform provides confidence in globalization platform

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Yamaha Motor Corporation - Customer Case Study

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Young Specialties drives online adoption with B2B Commerce Cloud

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360º Product Image Increases Revenue Per Visitor by 10.4%

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Turning dream homes into data Zillow’s 2–3X ROI blueprint

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Zoopla refines personalization strategy to enhance the homebuyer’s experience

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