Case Study: Distributor MORSCO achieves 10% sales growth and rapid digital self-service adoption with Optimizely B2B Commerce Cloud

How 8 MORSCO brands evolved with B2B Commerce Cloud

MORSCO is a leading U.S. distributor of plumbing, waterworks, HVAC and PVF products made up of eight long-established local brands, serving tens of thousands of customers. Facing changing customer expectations and competitive pressure—and with none of its brands online before 2015—MORSCO needed a B2B ecommerce solution that could handle multi-brand complexity, role-based access, real-time pricing/availability, quoting and invoice management.

MORSCO implemented Optimizely B2B Commerce Cloud, launching Farnsworth in 2017 and rolling the platform out across all brands. The solution centralized product documents, real-time pricing and availability, self-service ordering, invoicing and integrations with purchasing/job systems. Within six months more than 25% of Farnsworth orders were placed online, sales grew 10% in year one, associates saved hours each week, and the company has driven over 1.5 million digital self‑service events.

MORSCO

Darren Taylor

Chief Marketing Officer