Case Study: Move, Inc. achieves revenue optimization and rapid experimentation with Optimizely

How Move, Inc. Reaches Revenue Optimization Goals

Move, Inc., the operator of Realtor.com (a News Corp company), set an aggressive revenue‑optimization goal and built an in‑house optimization team led by Suma Warrier to hit it. The team lived inside Analytics and relied on cross‑functional support from Research, Design, Product, QA and Engineering, and chose Optimizely as their experimentation platform to enable rapid, user‑empowered testing.

Using a disciplined, analytics‑ and research‑driven process and dedicated QA/developer resources, the team reached a cadence of about one new experiment every two weeks. Experiments included a right‑rail content test (no conversion lift but valuable learnings for follow‑ups) and a “Back to search” navigation change (which increased engagement); the program delivered measurable UX improvements, scaled across the company, and is expanding into mobile.

Move, Inc

Suma Warrier

Senior Optimization Manager, Move, Inc.