Case Study: Optus achieves cost reduction with Optimizely's experimentation platform

Optus reduce costs by utilising Optimizely's experimentation platform to test hypotheses

Optus faced resource deployment challenges and needed a better way to validate digital initiatives before committing to build work. About nine years ago, the company began using Optimizely’s experimentation platform to test hypotheses and make experimentation part of its day-to-day operations.

With Optimizely, Optus embedded experimentation into regular business-as-usual processes, helping inform digital builds and avoid unnecessary spend. A recent experiment disproved a key hypothesis, leading to cost reduction, and Optus is now expanding experimentation across app, web, and broader business growth efforts.

Optus