Case Study: Hyster-Yale transforms its digital ecosystem with Optimizely

Optimizely transforms Hyster Yale Group’s digital ecosystem

Hyster-Yale, a major forklift truck manufacturer, needed to strengthen relationships with customers, prospects, partners, and dealers while making it easier to do business in a digital-first world. As its lift-truck offerings expanded with IoT, robotics, automation, and more solution-oriented services, the company turned to Optimizely and its Commerce capabilities to rethink its digital experiences and buying journey.

Optimizely helped Hyster-Yale refine the Hyster and Yale brand identities with research, UX, content strategy, and a shared digital platform. Using Optimizely’s Digital Experience Platform, the two new sites—Hyster.com and Yale.com—were built with dynamic customization and scalable design systems, improving brand clarity and better reflecting the company’s evolving offering across more than 770 industries.

Hyster-Yale