Case Study: EDCO Inc. achieves 500+ CSR hours saved with Optimizely B2B Commerce Cloud by Optimizely

EDCO relieves CSRs 500+ hours of work with B2B Commerce

EDCO Products, a family-founded manufacturer and the largest U.S. maker of pre-finished metal siding and roofing, needed to modernize how it serves distributor customers. The challenge was to provide 24/7 digital self-service—product access, pricing, inventory and order entry—while handling complex B2B pricing and integrating with their IFS ERP to reduce CSR workload and improve accuracy.

EDCO implemented Optimizely B2B Commerce Cloud in a four-stage rollout, managed by a small internal team and tightly integrated with their ERP. The site now supports 300+ registered accounts and 1,400+ orders, has eliminated over 6,000 service calls (about 500+ CSR hours saved), improved employee satisfaction and onboarding, and empowered customers to self-serve—while EDCO plans further digital expansion like EDI and CRM updates.

EDCO Inc.

Dean Karlsen

Customer Support Manager