Case Study: The White Company wins back abandoned carts with Optimizely

The White Company launches an abandoned basket campaign

The White Company, an online retailer with more than 770,000 unique monthly visitors and 1.2 million shopping sessions, needed a better way to respond to visitor browsing behavior and recover lost sales. It turned to Optimizely Intelligence Cloud and Email Product Recommendations to target customers more effectively, especially those abandoning their baskets.

Optimizely implemented an abandoned basket email-trigger campaign for The White Company, using real-time behavioral targeting instead of batch emails. Over three months, 270,000 visitors qualified for the campaign and 16% of email recipients clicked through and completed their purchase, helping The White Company recover sales that might otherwise have been lost.

The White Company

Jo Stone

Retention Marketing Manager