Case Study: RocksBox unlocks growth with Optimizely experimentation

RocksBox - Customer Case Study

RocksBox, the online jewelry subscription service, was looking for a better way to understand what motivates website visitors to become members. Using Optimizely, the team tested different headlines and value proposition messages to learn which concepts resonated most with customers and to guide their experimentation strategy.

Optimizely helped RocksBox run two website experiments that revealed customers responded more strongly to exclusivity and personalized service than to price messaging. The winning headline, “Access the Ultimate Jewelry Collection,” and the best-performing value proposition, “Handpicked and delivered to your door. 3 pieces at a time. Unlimited swaps,” led to clearer insights that improved conversion thinking and informed future marketing decisions.

RocksBox

Erin O’Leary

Vice President of Marketing