Case Study: Nidec Motors achieves 25% increase in order volumes in one year with Optimizely B2B Commerce Cloud

Nidec Motors sees 25% rise in order volumes in one year

Nidec Motors, a division of global motor maker Nidec, sells specialty motors through distributors, channel partners and OEMs. Facing an outdated, custom channel‑partner portal that was costly to update and unable to support complex B2B needs, Nidec sought a modern, flexible solution with responsive design, complex pricing, account self‑service and multi‑location capabilities to better serve partners and reach new markets.

Nidec implemented Optimizely B2B Commerce Cloud in a headless setup to power its MotorBoss partner portal and a public eCatalog. The platform supports order placement, inventory checks, invoices and rich product data (100k+ SKUs) and has driven a 25% rise in order volumes in one year; the eCatalog is now a top traffic driver and Nidec’s fast‑growing ecommerce business is run by a two‑person team.

Nidec

Scott Garrett

Director, Global Digital Customer Engagement