Case Study: Verivox achieves 70% more cross-sells with Optimizely

Verivox sees 70% increase in cross sells through testing

Verivox, Germany’s largest independent consumer portal for energy and related services, needed to improve conversion and close more contracts, since commissions from new contracts are its main revenue source. Working with Optimizely, the team used experimentation and optimization to boost visitor engagement and support its business goals.

Optimizely helped Verivox run A/B tests and use its visual editor to quickly build experiments, including a redesigned “Thank You” page after contract sign-up. By testing different cross-sell messages and designs, Verivox achieved a 70% increase in cross-sells, with the success of the program encouraging expansion to more teams.

Verivox

Frank Herberg

Conversion Architect