Case Study: Eason & Son achieves seamless omnichannel commerce with Optimizely

Eason & Son creates in-store and online commerce solution

Eason & Son, the leading Irish book retailer with more than 60 outlets, was under pressure from large online competitors and needed to create exceptional omnichannel experiences for in-store and online customers. The company also had a tight deadline to launch before Black Friday and the January sales, making the project especially challenging. Optimizely’s Commerce Platform and Digital Experience Platform were selected to support Eason & Son’s customer-centered retail strategy.

Optimizely implemented a full digital commerce solution for Eason & Son, including personalized experiences, Product Recommendations, and Marketing Automation, with integration to Microsoft Dynamics AX for synchronized carts, orders, and customer profiles. With help from Optimizely partner Made to Engage, Eason & Son launched on time and now has stronger foundations for omnichannel commerce, plus a single platform that gives its marketing team more agility to create relevant customer experiences.

Eason & Son

Michael Robinson

IT Manager