Case Study: Creative Co-Op achieves a 19% increase in transactions with Optimizely

Creative Co-Op increases transactions by 19%

Creative Co‑Op, a North American home and seasonal décor wholesaler with 6,000+ products and customers in over 55 countries, needed a site redesign to improve product discovery, better engage retailers and consumers, support sophisticated B2B features, and enable easy content and promotion updates without heavy developer dependency.

Working with Whereoware to rebuild the site on the WOWCommerce accelerator using Optimizely, Creative Co‑Op launched a modern, responsive site with improved navigation, filtering and search, dynamic landing pages, a Retailer Portal and personalization tools. The new platform simplified merchandising and retailer self‑service and delivered strong results: transactions +19%, revenue +11% and ecommerce conversion rate +12%.

Creative Co-Op