Case Study: Dorothee Schumacher achieves a modern omnichannel shopping experience with Optimizely

Dorothee Schumacher transforms shopping experience with Optimizely

Dorothee Schumacher, the luxury fashion brand, needed to modernize its digital retail experience as its Shopware 5 platform was nearing end-of-support and becoming difficult to manage across B2B and B2C channels. The company also wanted a more flexible way to combine content and commerce, improve security, and support omnichannel growth. Optimizely, using Optimizely One and Optimizely Campaign, was selected to help relaunch the site.

Optimizely implemented a scalable SaaS-based platform that unified CMS, commerce, campaign email marketing, and customer data tools, while enabling localized subshops across 48 countries. The result was a more immersive, content-driven shopping experience with streamlined workflows, stronger brand consistency, and more personalized marketing. Optimizely helped Dorothee Schumacher build a sustainable digital foundation for long-term growth, with improved merchandising, better customer engagement, and easier ongoing maintenance.

Dorothee Schumacher