Case Study: Steiner Electric modernizes customer experience and increases self‑service with Optimizely B2B Commerce

Steiner Electric innovates and modernizes for a stronger future

Steiner Electric is a fourth‑generation, family‑owned electrical and industrial distributor founded in 1916 and employing 400+ people. Facing changing customer needs, Steiner set out to modernize its business with a long‑term omnichannel strategy: provide customers the day‑to‑day tools they need, enable employees to work more efficiently, nurture underserved customers, create new opportunities, and grow share of wallet.

Working with XNGAGE, Steiner implemented B2B Commerce Cloud (launched May 2019) to deliver a modern, intuitive commerce experience and build a durable technology foundation rather than a basic website. The platform increased self‑service activity and user logins while enabling ongoing digital innovation and improved customer and team experiences.

Steiner Electric