Case Study: Eastern Industrial Supplies supports 400,000+ SKUs and boosts self-service with Optimizely B2B Commerce Cloud

How Eastern Industrial Supplies supports 400,000+ product SKUs

Eastern Industrial Supplies is a nearly 40-year-old, mission-driven wholesale distributor of industrial pipe, valves, fittings and related products that needed to modernize how customers buy. With extensive inventory and rising customer expectations — plus competitors launching eCommerce and younger buyers entering the workforce — Eastern required a deeply integrated B2B platform that tied to its Eclipse ERP and supported complex product configurations, mobile access, punchOut, RFQ, multi-site catalogs, promotions, shipping and more.

In July 2019 Eastern launched Optimizely B2B Commerce Cloud (by Insite), customized to deliver customer-specific pricing, punchOut, real‑time stock, barcode search, enriched product content and 24/7 desktop and mobile ordering for 400,000+ SKUs. The platform reduced manual order and pricing calls, freed employees to focus on customer relationships, and drove early gains — more than 9,500 monthly page views, 1,200+ self-service events and 3,000 mobile events within two months, plus increased orders after RFQs.

Eastern Industrial Supplies

Dennis Karpinski

Director of E-commerce and Business Analysis