Case Study: Hewlett Packard Enterprise achieves 219% increase in form fill conversions with Optimizely

Hewlett-Packard Enterprise lift form fill conversions by 219%

Hewlett Packard Enterprise (HPE), the enterprise technology spinoff from Hewlett‑Packard Company, needed to accelerate its digital strategy and close a gap between product research (hpe.com) and purchase (buy.hpe.com). The team also sought much faster experimentation cycles—moving from typical 6–12 month projects to 1–3 month motions—while improving content engagement and conversion rates.

HPE implemented Web Experimentation and Web Content Recommendations, testing recommendation widgets across site pages and the .NEXT blog and indexing products to surface recommendations within the commerce experience. The changes drove major gains: 126% increase in content engagement, 207% increase in unique clicks and a 219% increase in form‑fill conversions, with content recommendations delivering 3–8x lifts and consistent 50–75% improvements in content performance.

Hewlett Packard Enterprise

Gabrielle Boko

Vice President Digital