Case Study: Oklahoma Embroidery Supply & Design (OESD) achieves a 69% increase in organic traffic with Optimizely

Oklahoma Embroidery increases organic traffic by 69%

Oklahoma Embroidery Supply & Design (OESD) is a 25‑plus‑year embroidery specialist and pioneer in digital embroidery designs. Their flagship eCommerce site, EmbroideryOnline.com, had become heavily customized over time, making maintenance and new feature development costly and limiting their ability to run promotions and scale sales and marketing efforts.

Working with Brilliance Business Solutions, OESD migrated to Optimizely Commerce Cloud to unify content and commerce, enable personalized promotions, and provide a more agile CMS-driven platform. The move delivered measurable gains — a 69% increase in organic traffic, 29% more mobile orders, a 42% rise in unique pageviews and higher unique purchases — and freed the team to add features like curated project bundles and prepare for future growth.

OESD