Case Study: Goodwood achieves a single customer view and personalized, scalable digital experiences with Optimizely

A show-stopping DXP for a thrill-seeking audience

Goodwood Estate, a renowned UK sporting and hospitality destination hosting major events like the Festival of Speed and Goodwood Revival, faced a fragmented digital experience and an aging legacy CMS. With diverse audiences—from families to tech-savvy eventgoers—Goodwood needed a scalable platform and a single customer view to personalize content, reduce churn, and let different teams manage content without conflict.

Partnering with dotcrafted to deploy Optimizely Content Cloud, Goodwood built a flexible DXP featuring a multimedia gallery, video platform integrations, editor-friendly asset tools, and customer profiling to track ticket buyers and engagement. The result is actionable audience insight, more relevant and timely content, reduced churn, and a scalable, personalized digital experience that can evolve with AI and ML enhancements.

Goodwood

Simon Gardiner

Head of Digital Product