Case Study: Zillow achieves 2-3X ROI with Optimizely

Turning dream homes into data Zillow’s 2–3X ROI blueprint

Zillow, the leading U.S. real estate marketplace, needed to personalize experiences for millions of users while scaling a fast-growing experimentation program across mobile, email, social, and other channels. Using Optimizely, Zillow aimed to better target users at different stages of the home-buying journey and improve engagement with data-driven testing and personalization.

Optimizely helped Zillow run rapid, low-code experiments, micro-segment and geo-target messaging, and optimize campaigns before full rollout. The result was a more efficient experimentation process and a Conversion Rate Optimization program that delivered 2–3x ROI, including stronger marketing performance and internal efficiency gains.

Zillow

Ravi Kandikonda

Chief Marketing Officer