Case Study: Orolia boosts team productivity with Optimizely Welcome

How Orolia boosted team productivity by 9% by centralizing campaign planning and streamlining collaboration with Welcome

Orolia, a global leader in resilient positioning, navigation, and timing technology, needed a better way to manage marketing across multiple teams, office sites, and product lines. Its existing mix of disconnected tools and spreadsheets made campaign tracking and collaboration difficult, creating visibility gaps and requiring up to four hours of weekly meetings to stay aligned. Orolia turned to Optimizely’s Welcome as a centralized content marketing and planning solution.

Optimizely implemented Welcome to create a single source of truth for campaign planning, execution, and governance. The platform improved global visibility, streamlined collaboration with shared workflows and templates, and strengthened compliance and asset tracking. As a result, Orolia trained and onboarded 35+ users across 6 teams, increased productive work to 87.5% of weekly meeting time, and doubled the number of active campaigns while boosting team productivity by 9%.

Orolia

Patrick Bark

Senior Marketing Coordinator