Case Study: Alcool NB Liquor achieves a unified commerce launch in 6 months with Optimizely

Alcool NB Liquor - Customer Case Study

Alcool NB Liquor (ANBL) needed to launch a fully compliant, omnichannel cannabis retail operation in under six months after legalization, while also managing online and in-store sales, educational content, and strict regulatory requirements. ANBL chose Optimizely, along with Microsoft Dynamics 365 for Retail and Finance & Operations, to support its new Cannabis NB business and deliver a content-rich commerce experience.

Optimizely implemented a unified digital commerce platform that integrated with Dynamics 365, payment systems, 3PLs, and product data sources to support scale, speed, and compliance. The solution went live in less than six months, handled 4 million page views in the first month, and drove a 5% increase in online sales in the first month, while also supporting product management, checkout, educational content, and operations for 20 stores.

Alcool NB Liquor

Dwayne Chase

Director of Information Technology