Case Study: Bidwells achieves 300% more leads with Optimizely

Bidwells revamp digital experience to quadruple leads generated and double customer sessions

Bidwells, the UK property consultancy, needed a website that better reflected its energetic brand, supported clearer user journeys, and improved visibility into visitor behavior and lead generation. Working with Optimizely and its CMS and Digital Experience Platform, Bidwells also wanted stronger security, easier personalization, and smoother integration with internal systems.

Optimizely helped Bidwells secure and rebuild its digital experience with Cloudflare, Visitor Groups, Recommendations, Data Platform, and Multisite capabilities, while Novaspark supported implementation and backend integrations. The result was a more customer-centric website with tailored content and navigation, 95.72% more new users on the Homes site, 93% more customer sessions, and a 300% increase in leads for the estate business from Feb 2020 to Feb 2022, along with improved lead quality.

Bidwells

Chelsea Jarvis

Digital Marketing Manager