Case Study: POSH achieves 3x growth and higher app engagement with Optimizely

POSH Group turn RSVPs to ROI with Optimizely

POSH, a leading event management platform operating across major U.S. cities and expanding internationally, was struggling with significant drop-off in its event creation flow and wanted to move from intuition-based decisions to a more data-driven growth strategy. Using Optimizely’s Web and Feature Experimentation tools, the team set out to improve conversions, engagement, and experimentation across product and marketing efforts.

With Optimizely, POSH quickly tested ideas, simplified user flows, and aligned the company around experimentation, cutting meeting time by 50% and increasing conversion rates by 5% on one key flow. Since May of last year, POSH has also 3x’d key metrics including GMV, new attendees, and organizers hosting events, while also boosting performance by 2–3% on landing page copy tests.

POSH

Teddy Eisenstein

Growth Manager