Case Study: Pepper Group achieves faster digital delivery and personalized customer experiences with Optimizely

How Pepper Group personalized and tested with our DXP

Pepper Group, a technology-driven mortgage and lending business, needed to replace a three‑year‑old CMS and web platform to simplify enhancements, streamline authoring for content editors, and support integrations with Salesforce CRM and Marketing Cloud plus an authenticated broker portal. Their small in‑house development team wanted equivalent functionality with faster delivery and reduced operational overhead.

Pepper selected Optimizely’s Digital Experience Platform and Cloud PaaS to consolidate application and hosting, reduce partners, and gain elastic scaling, DevOps support, Azure security, and SLA-backed performance. The rollout delivered rapid capability gains and enabled personalization, improved mobile and on‑page search, A/B testing for conversion optimization, and simpler campaign and landing‑page authoring.

Pepper Group

Gary Boyd

Head of Digital