Case Study: Wex Photo Video achieves omnichannel growth and market-share gains with Optimizely Commerce Cloud

Wex Photo Video blends physical and digital platforms

Wex Photo Video is the UK’s leading photographic retailer, offering over 20,000 products and expert advice to photographers and filmmakers of all levels. Facing a long-term decline in the photographic market, Wex needed to strengthen customer loyalty and grow sales by blending its physical store network with a compelling digital experience.

By building its site on Optimizely Commerce Cloud and integrating rich content, product information and e-commerce with in‑store hands‑on experiences, Wex created a true omnichannel proposition. The approach has driven the website’s continued growth as both a sales channel and learning resource, helping Wex buck market trends, gain market share and expand its business.

Wex Photo Video

Michael Barker

Chief Technology Officer