Case Study: Xylem achieves global digital scalability and unified brand experiences with Optimizely

Optimizely Digital Experience Platform provides confidence in globalization platform

Xylem, a New York-based global water technology company operating in 150 countries, needed a single digital platform to unify 32 brands and meet B2B customers’ demand for accurate product and application information in any language, anytime. Xylem turned to Optimizely’s Digital Experience Platform to consolidate its fragmented digital landscape and support a more consistent global web presence.

Optimizely implemented a phased globalization rollout that launched more than 24 new Xylem sites across the MEA region, France, and Australia, with further expansion planned across 150 countries. The Optimizely Digital Experience Platform helped Xylem align its B2B go-to-market strategy, strengthen digital capabilities, and improve lead generation and audience sales channels, contributing to a 20% increase in visitors.

Xylem