Case Study: Gerrie Electric achieves faster service and higher revenue with Optimizely

Gerrie Electric powers a digital B2B transformation

Gerrie Electric, one of Canada’s leading electrical distributors, needed to modernize a historically offline B2B buying experience and better meet rising customer expectations. The company turned to Optimizely, using Configured Commerce and Product Recommendations to improve digital transactions across web, mobile app, quotes, and other self-service channels.

Optimizely helped Gerrie Electric streamline content and backend workflows, launch tools like “My Quotes,” and deliver personalized experiences for logged-in users. The results included year-over-year revenue growth, sales uplift from optimized product recommendations, and customer response times reduced to under an hour, while also freeing staff from manual tasks and improving overall service.

Gerrie Electric

Darko Milivojevic

Director of Ecommerce