Case Study: Audiogon achieves 171% email revenue growth with Optimizely Data Platform

Audiogon increases email revenue by 171%

Audiogon, a leading marketplace for high-end audio enthusiasts, struggled to move beyond a single weekly newsletter because their customer data was unreliable, slow, and inaccessible—requiring manual SQL queries and CSV uploads that prevented real-time segmentation, personalized campaigns, or effective omnichannel activation.

By adopting Optimizely Data Platform (ODP) Audiogon built a centralized customer data store with revenue dashboards, predictive analytics, and self-service segmentation that powers email and ad activations. The result: email-generated revenue rose 171%, average campaign revenue increased from $197 to $534, dealer-style monthly signups doubled, and traffic to other properties grew 200% annually, all with faster, automated cross-channel campaigns.

Audiogon

Justin Roberson

Director of Digital Marketing