Case Study: 2 Sisters Food Group achieves 8–36% engagement improvements and in‑house deployment control with Optimizely

2 Sisters Food Group serve a tasty B2B proposition

2 Sisters Food Group is a major UK food manufacturer supplying own‑label and branded products to retailers and foodservice customers including Aldi, Asda, KFC, Marks & Spencer, Sainsbury’s and Tesco. Although the company had used Optimizely for multiple sites for years, it was dependent on third‑party partners for implementations, which limited flexibility, increased costs and slowed delivery — so 2 Sisters wanted to bring development in‑house and reduce reliance on external partners.

The company adopted the Optimizely Experience Platform (Content Cloud) to manage sites in the cloud with in‑house control over deployments, environment information and usage dashboards. The solution proved cost‑effective and scalable, enabling the team to switch on new brands without extra development costs; after four months the sites showed better user performance, with 8–36% improvements in bounce rates and increases in page views and sessions.

2 Sisters Food Group