Case Study: Canon EMEA achieves data-driven omnichannel conversion gains with Optimizely

Canon EMEA develops a picture-perfect website with Optimizely’s experimentation solution

Canon EMEA, a leading technology company with a growing direct-to-consumer ecommerce business across 17 markets, needed a way to improve its digital experience and increase conversion rates across its new online platform. To do this, Canon EMEA partnered with Optimizely, using its experimentation capabilities to run high-velocity A/B tests across multiple websites and key customer journey areas.

With Optimizely, Canon EMEA’s ecommerce team tested and optimized pages including the homepage, navigation, product pages, basket, and checkout, then rolled out winning changes across the full site. The result was faster, data-driven decision-making that replaced guesswork, improved conversion performance and other key metrics, and supported a more seamless omnichannel experience across markets.

Canon EMEA

Jitender Chani

e-Commerce Content & Optimisation Senior Manager