Case Study: Parliament of Victoria achieves a user-centric, audience-first website with Optimizely Content Cloud

Parliament of Victoria creates a user-centric website

The Parliament of Victoria, the state legislature based in Melbourne, needed a new website to reach a broader audience of residents. Their old site was heavily technical and fact‑focused, making it hard for the public to find clear, relevant information; the goal was to present content in plain language and make it more useful for everyday needs while improving content workflows for the team.

They selected Optimizely Content Cloud to centralize media and content management, control content relevance and workflows, and empower editors. The new audience‑first site delivers targeted content via topic‑based search and simpler terminology, increasing engagement and making information easier to find, while the team continuously refreshes content and works toward even deeper user insights and a smoother experience.

Parliament of Victoria