Case Study: General Assembly achieves rapid market response and scalable experimentation with Optimizely Feature Management

The winning solution for General Assembly

General Assembly bridges the global skills gap by teaching in-demand digital skills across data, design, business, and technology through online and in-person programs at 25 campuses in six countries. Faced with rapid market shifts and aggressive growth targets to reach learners, job-seekers, and employers, the team needed faster distribution, better scalability, and a culture of experimentation to keep its curriculum and delivery aligned with employer needs.

By adopting Optimizely Feature Management and an experimental mindset led by product design lead Bryan Berger, General Assembly sped up releases, scaled personalized experiences, and ran purposeful experiments to validate new offerings. The result: a more responsive, scalable learning platform that delivers cutting‑edge skills to students worldwide and better connects them with real job opportunities.

General Assembly

Bryan Berger

Product Design Manager