Case Study: Netafim achieves data-driven growth and reconnects with farmers with Optimizely Commerce

Netafim - Customer Case Study

Netafim, the world’s largest irrigation company, supplies drippers, sprinklers, digital tools and turnkey agricultural projects across a complex global B2B network of distributors, dealers, NGOs and governments. Their challenge was to reconnect directly with end users (farmers) to grow demand and become more data-driven—without cutting out traditional channel partners—and to scale digital reach across diverse markets.

Using Optimizely Commerce and a global content strategy (rolling out 16 sites with 10 more in 2020), Netafim deployed personalization, visitor groups and clear storytelling alongside technical tools and strong SEO to serve tailored personas. The result was significantly increased organic reach and engagement from millions of farmers, improved online-to-offline conversion through valuable tools and content, and a more digital, data-driven organization positioned for future growth.

Netafim