Case Study: Swedish Red Cross simplifies online operations and boosts digital fundraising with Optimizely

Swedish Red Cross simplified online work and increased conversion

Svenska Röda Korset (the Swedish Red Cross) faced a fragmented, costly web presence—multiple sites serving donors, volunteers, aid-seekers, local editors and face‑to‑face recruiters—alongside a limited budget and the need for a mobile‑first, easy-to-use platform that could handle high complexity and transparency demands.

In partnership with Optimizely and ADACA, they launched a unified multi‑site platform: a new external website, intranet, mobile recruitment tool, modern e‑commerce fundraising solution, and a user-friendly editor interface integrating 280 local sites with their CRM. The platform simplified online work, improved fundraising conversion and visitor experience, and delivered measurable results confirmed by analytics and visitor surveys.

Swedish Red Cross