Case Study: Bendigo and Adelaide Bank achieves modern, scalable, customer-centric digital experiences with Optimizely Content Cloud

Bendigo and Adelaide Bank feeds into the prosperity of customers, and is supported by Optimizely

Bendigo and Adelaide Bank, one of Australia’s largest retail banks serving about 1.9 million customers across 500+ locations, wanted a digital‑first experience to better differentiate its retail brand. Its legacy CMS and backend complexity were limiting personalization, API integrations and the ability to quickly publish consistent content across multiple sites.

The bank adopted Optimizely Content Cloud, launching eight sites in nine months and now running 11 sites on a single, ISO‑27001‑compliant cloud instance. Centralized templates, built‑in personalization and modern API integrations reduced complexity, sped content delivery, and automatically scaled during a 45,000% traffic spike for the Victorian Bushfire Appeal—helping raise $46 million—while delivering a richer customer experience.

Bendigo and Adelaide Bank

Kellie Marasco

Digital Product Manager