Case Study: Buyers Products Company achieves rapid online ordering growth and 1,000+ daily "Where-to-Buy" requests with Optimizely B2B Commerce Cloud

Buyers Products powers B2B and B2C experiences

Buyers Products, a manufacturing and distribution company, launched a digital transformation in 2016 to replace fragmented, static sites and manual ordering (EDI, phone, email, fax) that delivered poor user experience and no online ordering. The company needed a single, powerful platform to support both B2B and B2C channels, host a robust product catalog, enable partner portals, and handle complex pricing, inventory and customer-specific needs.

They implemented Optimizely B2B Commerce Cloud, gaining out‑of‑the‑box capabilities like advanced search, dealer tools, multi-site/catalog support, inventory visibility and order history. Within 60 days 10% of orders moved online, and today Buyers Products receives more than 1,000 “Where-to-Buy” requests per day, attracts new partners, captures daily customer applications, and continues to refine analytics and customer experience.

Buyers Products Company