Case Study: ZAGG achieves a 10.4% increase in revenue per visitor with Optimizely

360º Product Image Increases Revenue Per Visitor by 10.4%

ZAGG, a leading online retailer of mobile-device accessories, set out to improve product-page performance and increase add-to-cart clicks and revenue per visitor. Their pages used static images, video and 360° imagery; after discovering that a video default beat static images (about a 27% lift), the team hypothesized that a 360° product view might drive even more conversions.

Using Optimizely to run a quick A/B test that set the 360° view as the default versus the video, ZAGG found the 360° variation raised revenue per visitor by 10.4%—from $4.96 to $5.48—an easy win that required virtually no new development and demonstrated the value of repurposing existing assets for conversion gains.

ZAGG

Kollin Killian

Conversion & Usability Analyst, ZAGG