Case Study: ROCKWOOL GROUP achieves personalized, scalable digital experiences across 80+ sites with Optimizely

ROCKWOOL - Customer Case Study

ROCKWOOL GROUP, a global manufacturer of stone wool insulation with more than 16 million monthly visitors and 80+ sites in 22+ languages, faced a digital challenge: its website is often the first and most critical touchpoint, so the company needed to shift to a customer-centric, data-driven model that could personalize experiences, scale across brands and markets, and drive measurable commercial outcomes.

ROCKWOOL chose the Optimizely Digital Experience Platform with partner Vertic to rebuild its digital spine, launch a “Modern Living” content strategy, use Visitor Groups for personalization, and connect front-end interactions to Microsoft Dynamics CRM. The result is a scalable, multi-site platform that boosts lead capture and demand generation, delivers a 360° customer view for data-driven decisions, accelerates ROI and commercial excellence, and readies the company to evolve into direct commerce.

ROCKWOOL