Case Study: Road Scholar achieves a revitalized digital experience with Optimizely

Road Scholar leverages Optimizely One to revitalise its online digital presence, increase conversion rates and transform internal workflow management

Road Scholar, a provider of educational travel programs, needed to modernize its outdated CMS and streamline a fragmented digital workflow. With Optimizely One, the team also wanted a stronger experimentation platform to support more sophisticated testing and better personalization for its audience of mostly adults aged 55+.

Optimizely implemented an integrated solution spanning CMP, CMS, Web Experimentation, ODP, and Recommendations. Road Scholar rebuilt its site for faster load times and improved performance, doubled monthly tests from about 5 to 10, and gained more efficient collaboration across about 75 CMP users while managing 50,000+ digital assets. The result was a more flexible, scalable digital experience with less manual work, better workflows, and stronger targeting and experimentation capabilities.

Road Scholar

Mark Fagiano

Senior e-Commerce Director