Case Study: Elite Hotels of Sweden achieves improved guest experiences and a faster, more robust website with Optimizely

Elite Hotels of Sweden enhances guest experiences

Elite Hotels of Sweden, the country’s largest privately owned hotel chain with 39 properties across 25 cities, needed to improve both private and business booking journeys—boosting add‑on sales, site design, functionality and speed—while ensuring security, easy administration and the ability to make fast updates without disrupting room bookings.

Working with SQLI Nordics, Elite Hotels implemented Optimizely Content Cloud on Microsoft Azure, using AI-driven personalization and a continuously live platform to support 24/7 bookings. The new solution delivered faster, more robust pages, simpler content management for administrators and ongoing enhancements to customer journeys, successfully aligning marketing needs with end‑user demand.

Elite Hotels of Sweden