Case Study: Behler-Young Company achieves digital leadership and seamless B2B commerce with Optimizely B2B Commerce Cloud

How Behler-Young became a digital leader in their market

Behler‑Young is a third‑generation HVAC/R wholesaler serving Michigan and Northwest Ohio with 18 branches and a large distribution center. Facing fragmented digital systems (separate storefront, invoicing, content site and app) that created customer friction and low adoption, the company needed a customizable, integrated eCommerce solution that would let customers self‑serve—checking orders, paying invoices and accessing account tools in one place—and that would integrate with its Infor A+ ERP.

Behler‑Young implemented Optimizely B2B Commerce Cloud, integrating it with existing systems and enabling features like unified ordering, invoice and order‑history cross‑referencing, lists and training registration. The result is a seamless, customer‑centric experience that improved digital adoption, positioned Behler‑Young as a market digital leader, and set the company up to grow sales and gross profit while future‑proofing its business.

Behler-Young Company

Kari Schellie

Senior Marketing Manager