Case Study: Fjällräven achieves a scalable, multi‑market ecommerce launch in under 4 months with Optimizely

Fjällräven launches a new ecommerce site in under 4 months

Fenix Outdoor, owner of outdoor brand Fjällräven, needed to replace a fragmented set of brand websites and an unmanaged product workflow with a single, scalable ecommerce framework that supported multi-market, multi-currency and multi-language operations. They also required a Product Information Management (PIM) system and better ERP integrations to solve IT complexity and enable faster launches across multiple brands.

They chose Optimizely as the commerce platform, inRiver for PIM, and Luminos Labs for integration. Using the Luminos Labs Optimizely Accelerator and an open-API architecture, Fjällräven’s site went live in under four months; the Luminos Labs inRiver Connector linked PIM and ERP to sync product, price and stock data hourly. The result is a reusable, multi-market/multi-currency/multi-language codebase and admin backend that can be scaled to other Fenix Outdoor brands.

Fjällräven

Nadir Ali

Head of Digital