Case Study: Consolidated Supply Co. achieves 157% increase in online registered users with Optimizely B2B Commerce Cloud

Consolidated Supply increases online registered users by 157%

Consolidated Supply Co., a 90‑year‑old plumbing, heating and waterworks distributor, needed to modernize its customer experience to compete with national players and provide 24/7 access to pricing and product information. After hiring a Director of Digital Solutions, the company evaluated vendors with a 30‑criteria decision matrix and selected a robust B2B ecommerce platform to deliver a digital branch and better serve professional customers.

They implemented Optimizely B2B Commerce Cloud (integrated with their Eclipse ERP and AD eContent) and staffed Digital Engagement Specialists to iterate on the site. The platform met 85% of core B2B needs out of the box and drove major gains: online registered users grew 157% in 18 months, active ordering customers rose 146%, customer self‑service and satisfaction improved, and internal efficiencies increased.

Consolidated Supply Co.

Josh Schoonmaker

Director of Digital Solutions