Case Study: Filippa K achieves scalable, mobile-first ecommerce experiences with Optimizely

How Filippa K sets fashion trends online

Filippa K, a leading Swedish fashion house, aimed to maximize customer engagement and deliver a more purposeful online buying experience. To cement their progressive mission, they needed to create intimate, resonating digital experiences for each visitor and better analyze the relationship between their physical and online stores.

Optimizely provided a Customer-Centric Digital Experience Platform, including Commerce Cloud, Search & Navigation, and Personalization. The solution, deployed on Microsoft Azure for scalability, empowered Filippa K to build a better picture of their global customer base and facilitate an all-immersive mobile experience through a Progressive Web App (PWA). This enabled them to lead the change in consumer behavior with a fast, reliable site that could handle growing traffic.

Filippa K

Mikael Bjorklund

Chief Operating Officer